Hyundai x Spotify Album Covers

director, compositor, editor, colorist - INNOCEAN USA

Director: alex frankel
Creative director: eric springer
AD/CW/ACD: Jackie Barkhurst, Erica Henderson, Lori Martin
Producer: JEsse Roberts

I created these small snippets of social media content in conjunction with a solid team of set dressers, art directors, and production people for posting on Hyundai's various social media channels. We shot it in 6K on a Red Epic camera in order to have enough space to crop for the various aspect ratios we would need. These were designed to loop nearly seamlessly.

Our super talented art director (Jackie Barkhurst) created the album covers from scratch and we printed them up in Innocean's post production studio and assembled them on set.